Established in 1990, XiRA was created to bring the most advanced technology to the Middle East .  With a highly educated and experienced management team, XiRA created a portfolio that included the leaders of technology and services.   

In the early 1990s XiRA opened the doors to number of key technology partners who wanted to explore the fertile markets of the Middle East .   Through exclusive representation and distribution XiRA introduced Mitel, Pairgain, EDA, Motorola, Develcon, Comsat, Olivetti North America, Cylink, GDC and even acted as the local office of MasterCard International. 

Through extensive accomplishments XiRA has been able to capture market leadership for its partners.  Mitel, LG Electronics, Strom Telecom and Teligent are either enjoying market leadership today or steadily gaining market share towards leadership.

XiRA has been able to bridge the business and cultural gap between the West and East through its western educated management team.  With professional and dedicated staff, XiRA has been able to adapt its operation to the local needs.  XiRA’s slogan of “Global Expertise / Local Knowledge” goes to the root of its success.